NEW IN TOWN Your customer is interested in fashion and is looking for pieces he hasn’t got in his wardrobe already. That might also include modern basics. He likes to wear clothes that are up to date, but is not willing to pay the high prices asked for the premium brands. He enjoys wearing fashion that fits well and suits his modern, contemporary style. For you as a retailer this means you have a wide target customer group, who can afford NEW IN TOWN and the brand suits them. Yes, the shapes are modern and fitted, but not to the extent that the majority of men don’t fit in them. The prices are below those of the premium segment, and are sure to please both you and your customers who have a yen for something new.