Pioneer Jeans-Bekleidung GmbH

Booth number Hall Forum FOH19

About us

It’s the little things that make us stand out, define us and drive us forward. Striving for perfection is second nature to us and defines how we approach our work. It makes us all outstanding. This love of details makes us what we are.

“This is the philosophy of a pair of PIONEER Jeans”

Products and services

The SS20 Authentic Line focuses on special treatments and selected features. Summery colours and lightweight fabrics characterise this segment. A perfect fit and a high-quality finish have top priority.

Light Blue, Blue, Blue/Black, Black, Beige, Khaki, Grey, Melon, Peach, Sahara

The successful Handcrafted range focuses on the value of individual craftsmanship, as well as the vast wealth of experience amassed over the forty years of PIONEER’s history. Elaborate finishes, quality features and authentic denims form the basis for genuine heritage products. Alongside the blues, natural aged black denims also feature. The development of the fabrics is equally evident this season in the garments with distinctive yarns.


Megaflex takes elasticity and comfort to a whole new level. The result is an authentic denim look with maximum moveability and the highest levels of wearability. PIONEER includes fashion and colour denims weighing from 7.5 to 11oz in authentic washes in this range. As well as blue, this range of denim features Nature, Sage and New Grey. The look, the ability to return to its original shape and feel of this fabric cannot be beaten.


This segment offers mega-light fabrics, such as a broken twill in summery colours like Off-White, Beige, Light Blue, Sahara and Putty. A 6oz lightweight denim in two washes completes the newly established range.

Pioneer Jeans-Bekleidung GmbH
Elverdisser Str. 313
32052 Herford

E-mail: Send message

Contact person

Dirk Jürgeleit
Phone: +49 5221 9797859
E-mail: Send message

OOO Ahlers RUS
Mironovskaya str. 25
105318 Moscow

Phone: +7 495 1341994
E-mail: Send message

News & Innovations

The collections from the brands Pioneer Authentic Jeans and Pionier Jeans & Casuals are being combined into a single collection known as Pioneer Authentic Jeans for spring/summer 2020. PIONEER’s skills with denim in the 5-pocket range are teaming up with the chino know-how and sizing skill of Pionier Jeans & Casuals. Thus, the best of both collections has been brought together and neatly encapsulated.

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